As we break ground on 2026, builders and contractors are facing another year of evolving trends, fresh challenges, and significant opportunities. Whether you’re planning deck builds, renovations, or outdoor living transformations, staying ahead of the curve is essential. This blog highlights what pros should expect this year — from materials and design trends to business strategy and tech on the jobsite.
Demand for Outdoor Living Continues to Soar
The outdoor living boom shows no sign of slowing. Homeowners are investing in outdoor kitchens, multi-level decking, water features, lighting, and fully equipped entertainment spaces. Builders should anticipate:
- Increased requests for year-round living solutions
- Integration of shade structures like pergolas and covered decks
- Seamless indoor–outdoor transitions that expand living space
This trend is driven by homeowners prioritizing comfort and maximizing usable property space — and Deckorators Certified Pros are perfectly positioned to lead these builds.
Sustainable and Low-Maintenance Materials Lead the Way
Environmental concerns and lifestyle preferences are reshaping material choices. In 2026, pros should expect:
- Continued growth in composite decking like Deckorators mineral-based composite decking made with Surestone® technology—engineered for exceptional strength and long-term performance—extending product life and reducing the need for replacement over time.
- Recycled materials gaining traction as more consumers are actively seeking sustainable choices
- Demand for long-lasting, low-maintenance materials
Homeowners want premium looks without the upkeep — and sustainable materials check both boxes. As supply chains stabilize, more eco-friendly options are entering the market with competitive pricing.
Smart Tech Is Becoming Standard
Builders can no longer treat technology like an add-on — it’s now part of the baseline expectation from clients. Pros should look for:
- Integrated outdoor lighting systems controllable by smartphones
- Weather-resistant sound systems and Wi-Fi extenders
- Smart irrigation for landscape and yard areas
Installing smart features early in the project enhances the value and utility of outdoor spaces — and opens doors for upsells.
Safety and Compliance Remain Critical
With more complex outdoor builds and updated codes in many regions, pros should prepare for stricter compliance demands. Expect:
- Updated local permitting procedures
- More emphasis on safe stair systems and railing installations
- Code changes related to multilevel deck structures
- Increased attention to wildfire compliance in high-risk areas, with Deckorators now offering new decking boards featuring a fire-resistant core and a Class B flame spread rating.
Staying educated on regional code updates and safety standards protects your business and helps deliver exceptional end results.
Labor Challenges — and Solutions
The construction industry continues to manage workforce shortages and shifting labor skillsets. To stay competitive in 2026:
- Invest in developing apprentices and new crew members
- Embrace tools and construction technology that improve productivity
- Highlight brand culture and benefits to recruit and retain workers
Retention and training can be your competitive edge.
Pricing Pressures — Know Your Value
While material costs are stabilizing, pricing pressure remains a concern. Buyers are informed and are comparison shopping online — but quality still matters. Builders should:
- Clearly communicate material benefits (durability, warranty, performance)
- Educate clients on lifecycle cost vs. upfront savings
- Offer transparent pricing and phased scope options, while highlighting long-term value drivers homeowners often overlook — such as strong manufacturer warranties, including Deckorators exclusive removal and replacement warranty for Certified Pros.
Professionals who articulate the value of a deck investment win more bids — even in price‑sensitive markets.
Marketing Moves That Matter in 2026
Pros need a strong digital presence now more than ever. For 2026, focus on:
- High-quality photos and video, along with before/after galleries
- Customer reviews and testimonial videos
- Local SEO and Google Business optimization
- Social media showcasing craftsmanship and behind-the-scenes builds
Storytelling — not just ads — turns browsers into booked jobs.
Download the Contractor Photography Guide
Why Deckorators Certified Pros Are Built for What’s Next
The trends shaping 2026 — smarter outdoor spaces, sustainable materials, higher safety standards, tighter labor markets, and more informed homeowners — all point to one thing: builders need the right tools, training, and support to stay competitive.
That’s exactly what the Deckorators® Certified Pro program delivers.
By becoming a Certified Pro, contractors gain more than access to premium products — they gain a strategic advantage. From qualified leads and exclusive warranties to hands-on training, marketing support, and national brand credibility, Certified Pros are equipped to navigate change with confidence and turn opportunity into long-term growth.
As outdoor living continues to evolve, homeowners will seek out professionals they trust to deliver performance, beauty, and durability. Deckorators Certified Pros are built to meet those expectations — and exceed them.
In 2026, success isn’t just about keeping up. It’s about building smarter, standing out, and partnering with a brand that helps you win. Become a Certified Pro today!
