Certified Pro Lead Program

Before accepting a lead, you’ll see Lead Hints that provide helpful context—showing where the project is located and what stage the homeowner is in with their deck plans—so you can decide if it’s the right fit for you. These include:

• Location – The homeowner’s city, state, zip code, and country, so you can quickly confirm it’s within your service area.
• Lead Source – How the homeowner engaged with Deckorators.com, such as ordering a sample, using the Deck Visualizer, or submitting a Connect with a Contractor form.
• Build Preference – Whether the homeowner plans to hire a contractor, build it themselves, or is still undecided.
• Lead Priority Tag – A quick indicator of homeowner readiness:
  - High: Ready to hire a contractor — best followed up with a phone call.
  - Mid: Undecided or planning a mix of contractor and self‑build — a call or email works well.
  - Low: Exploring products (such as ordering a sample) — a casual, introductory email is recommended.

You’re always in control of which leads you accept. Many contractors choose to engage with all leads and adjust their follow‑up based on priority—calling homeowners who are ready to move forward and emailing those who are still exploring to stay top‑of‑mind. This helps build relationships and keeps you visible for future opportunities.

Lead priority tags are part of the lead hints included with each lead delivered to you. They indicate where a homeowner is in their planning process, along with other helpful details such as location, lead source, and build preference.

These tags are designed to help you decide how quickly to follow up and which communication method is most appropriate. Not all leads are at the same stage, so priority levels provide guidance—not requirements—on how to engage.

Lead Engagement Tips by Priority Level:

High Priority - These homeowners have indicated they are ready to hire a contractor.
Recommended approach: A phone call and/or email may be the most effective way to connect and move the conversation forward.

Mid Priority - Homeowners are still deciding or may be planning a mix of DIY and contractor work.
Recommended approach: A phone call or email works well to stay top-of-mind and offer support as they narrow down their plans.

Low Priority - Homeowners are primarily exploring products, such as requesting samples, and may be early in the planning phase.
Recommended approach: A casual, introductory email is ideal for making an initial connection.

Note: All leads come from users who have opted in to be contacted, ensuring relevance and compliance. If you prefer not to receive leads, let us know and we’ll remove you from the distribution list.

Yes. We can fully customize your lead territory to match where you want to work. This includes:

• Adjusting your mile radius
• Setting specific zip codes, counties, or states
• Removing leads across state lines, if you prefer
• Updating your lead timing preferences (such as weekdays only or no weekends)

To request any changes, just reach out to Stephanie Formsma or Raquel Schutzenhofer.

No. You do not need to log in to Bluebird to receive or accept leads. All leads are emailed directly to you using the email address you provided when joining the Certified Pro Program.

Logging in to Bluebird is optional, but it does offer helpful benefits—such as viewing, tracking, and managing all your leads in one place. If you want to access your Bluebird lead account, you can use either of the options below:

Option 1: Reset password

1. Go to the Bluebird login page.
2. Enter the email address you used when joining the Certified Pro Program.
3. Click Reset Password to receive a password‑setup link.
4. Follow the link in the email to create your password and log in.

Option 2: Log in from any lead email

• At the bottom of any lead notification email you receive, click “Send Access Link.”
• This will send you a secure link to open your Bluebird dashboard and manage all your leads.

If you need any updates or support with your lead account, please reach out to Stephanie Formsma or Raquel Schutzenhofer.

You do not need to log in to Bluebird to receive or accept leads—those are emailed directly to you using the email address you provided when joining the Certified Pro Program.

However, logging in is helpful if you’d like to view, track, and manage all your leads in one place. You can access your Bluebird lead account in two ways:

Option 1: Log in using a password reset

1. Go to the Bluebird login page.
2. Enter the email address you used when joining the Certified Pro Program.
3. Click Reset Password to receive a password‑setup link.
4. Follow the link in the email to create your password and log in.

Option 2: Log in from any lead email

• At the bottom of any lead notification email you receive, click “Send Access Link.”
• This will send you a secure link to open your Bluebird dashboard and manage all your leads.

If you need any updates or support with your lead account, please reach out to Stephanie Formsma or Raquel Schutzenhofer.

Leads are generated through a variety of actions on Deckorators.com (i.e. requesting a Style Guide, ordering deck samples, using the Deck Designer, using the Deck Cost Calculator, filling out the Railing Materials Planner form, or filling out the Connect with a Contractor form).

The program is designed to prioritize opportunities for Certified Pros who are actively engaged and consistently using the lead program, while still ensuring fair access among eligible participants.
To remain active in the program and to continue receiving leads, we recommend you:

• Accept or deny leads within the 2‑hour window.
• Provide feedback in Bluebird when a lead isn’t the right fit.
• Keep accepted lead statuses up to date (In Progress, Closed – Won, Closed – Lost).

Maintaining regular engagement helps ensure you remain well‑positioned to receive leads in your service area.

All Certified Pros automatically receive lead notifications by email. If you’d also like to receive leads by SMS text message, you can opt in here: Text Opt-In Form.

To update your contact information, email Stephanie Formsma. Please include your name, company name, the email address, and phone number (if you wish to receive leads via text) that you’d like updated.